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Now you’re talking my language! 

Now you’re talking my language! 

Just how important is it to speak the language of your customers? Well, according to a study published in the Harvard Business review, the answer is very.   But surely, you ask, in today’s world everyone speaks English, so product information and websites in English...
How do you seduce French women?

How do you seduce French women?

More precisely, how do you get French women to buy British beauty products?💄 By honing your message for the local market to sell as much in Europe as you do in the UK or US, that’s how.  Watch the conversation between CEO Heloise Finch and Andy Hooper from...