Save time and grow profitably on Amazon

Sell Beyond

Sell Beyond was founded in 2015 by Heloise Finch and Stephane Boyer – multilingual professionals who have lived all over the world. The company is based in the village of East Bergholt on the Essex-Suffolk border, where Heloise grew up.

At Sell Beyond we use clear and robust processes to drive profitable Amazon growth for businesses.

We guarantee you will save time, grow more efficiently and get a tangible return on your investment when you work with us.

Our team are experts in Amazon analytics, creative, logistics, commercial and strategic knowledge, both on Amazon Seller Central or Amazon Vendor Central.

Whether you want to sell more in the UK, USA or Europe, the Sell Beyond team approaches Amazon consulting in a structured manner and with a commercial focus to get results.

The Sell Beyond Team

Heloise Finch

Heloise Finch

CEO

Heloise started selling on Amazon.com in 2006. Her expertise with Amazon Strategy and Management Consultancy also builds on 15 years’ experience within startup marketing and financial consulting, combined with a PhD in organizational behaviour from the University of Michigan.

Stephane Boyer

Stephane Boyer

Joint Founder

Stephane is a French Amazon SEO expert. He has always worked in sectors which combine creativity and technical excellence – before working in SEO marketing, Stephane was previously a live music lighting designer. 

Paul Christopherson

Paul Christopherson

Operations Manager

Paul guides our clients in Amazon Seller Central and Vendor Central operations, following 10 years where he ran an Amazon business. He has also worked for Yodel Distribution as the Night Shift Operations Manager and has extensive experience in Financial Services. Perhaps most importantly Paul knows how to fix issues on Seller Central or Vendor Central when Amazon changes the rules yet again!
Ainsley Rhodes

Ainsley Rhodes

Project Manager

Ainsley brings logic and organization to running our client’s Amazon operations on Vendor Central and Seller Central. A master of creating robust processes, Ainsley is an expert at handling complex projects. Ainsley previously oversaw operations at a contract electronic manufacturer. He lives in Suffolk.

Phil Revitt

Phil Revitt

Pay Per Click Advertising Specialist

Phil is an experienced Private Label Seller on Amazon and an expert on Amazon advertising and product launches. He actively monitors and manages Sell Beyond’s client campaigns to get products ranking to page one by combining Amazon analysis and Amazon marketing experience.  
Keeley Middleton

Keeley Middleton

Branding Expert

With a background in creative copywriting and digital marketing, Keeley takes charge of our clients’ Amazon SEO, Marketing, Branding, Design and Customer Journey. Keeley has a BA in Creative Writing and Literature from Anglia Ruskin University, and an MA in Poetry at UEA in Norwich where she currently lives.  

Eleanor Santos

Eleanor Santos

Branding Expert

Eleanor is an expert in Amazon visual branding. She takes care of our clients’ Amazon brand strategy, photography & graphic design needs on Seller Central and Vendor Central. With an extensive background in product and lifestyle photography, graphic design, digital and print marketing, Eleanor also has a BA in Graphic Design & Photography from Norwich University of the Arts. After running a successful photography & events business while living in Portugal for 15 years, Eleanor now lives in her home city of Norwich.

Geraldine Wiangke

Geraldine Wiangke

Translation Project Manager

Geraldine provides quality control for all Amazon translation projects. She previously spent 8 years as Client Operations Manager at an Amazon Private Label and 3rd Party Logistics company, project managing deliveries, stock and customer enquiries across the UK and EU. Geraldine is bilingual in French and English and also speaks Italian, Spanish and German.

Mario Abela

Mario Abela

Business Analyst

Mario is an Amazon business analyst and an expert in analytics, pricing, inventory management and improving Amazon processes. In addition to working at Sell Beyond, Mario runs a successful Amazon business for himself. Previously, Mario spent over 30 years as an IT programme manager working for large Enterprise corporations managing teams and projects while designing and implementing systems. Mario is originally from Malta but for the last 20 years has lived in UK. His hobbies are reading, retro gaming (both playing and programming) as well as DIY.

Tamara Benassi

Tamara Benassi

SEO Specialist & Translator

Tamara speaks Italian (her first language) and English. She has a MA in Cultural Anthropology and Ethnology from the University of Bologna. She has been living in the UK for 8 years and she has been teaching Italian to foreigners since then. She loves it!
Tilly de Willebois

Tilly de Willebois

SEO Specialist & Translator

Tilly is from Utrecht in the Netherlands and is a lifelong linguist. At high school she studied languages (including Ancient Greek). After completing a BA in Old Master painting techniques and Fine art painting in Florence, Tilly worked as a painter, translator and instructor at a high-end residential cookery school in Tuscany. Subsequently, Tilly moved to the UK where she works with English, Dutch and Italian languages.

Karen Lorenz

Karen Lorenz

SEO Specialist and Translator

Karen has an MA in Translation Studies from Leipzig University in Germany. Previously, Karen worked at a translation agency for 18 years as a project manager, translator, proofreader and layout specialist. Karen is from Wuppertal in Northrhine-Westfalia, Germany and has also lived in Edinburgh, UK and Coimbra, Portugal. Her mother tongue is German and her working languages are English and Portuguese. In her spare time she likes to do DIY of all kinds, especially designing and sewing clothes for her daughter.
Zahra Santos

Zahra Santos

SEO Specialist & Translator

Zahra grew up between Spain and the UK. She holds a BA in Translation and Interpreting in Japanese and Spanish from UEA in Norwich. After spending a year living and studying in Yokohama, Japan, she went on to complete an MA in Translation, Interpreting and Subtitling at UEA. Zahra loves languages and has previously studied German, French, Arabic, Latin and Ancient Greek. She is a self-proclaimed foodie, enjoys keeping active and is obsessed with cooking shows.

Do you want to boost your sales on Amazon Europe?
Hit the contact button and let’s talk