Could you build your team’s capacity on Amazon?

Is your team overwhelmed by working on Amazon?

Are they firefighting, or growing the business?

In our experience, focusing on the right activity – rather than just doing more – will help you grow a profitable Amazon business.

Instead of running more Pay Per Click (PPC) advertisements, adding more products or entering more Amazon marketplaces, at Sell Beyond we believe you just need to focus on 5 areas: strategy, commercial, creative, operations and analytics.

We are laser-focused on making sure that Amazon is working for your business and we guarantee you and your team will save time, grow more efficiently and get a tangible return on your investment when you work with Sell Beyond.

Experienced Amazon Consultants

Grow on Amazon’s Seller Central or Vendor Central

Is your team spending too much time on Amazon? Increasing your advertising budget, adding products, selling in more countries … just doing more of everything with disappointing results?

While you can focus on making your business bigger, Amazon will reward you — and you will grow — by building a better Amazon business.

Here at Sell Beyond we offer a complete solution to driving profitable growth on Amazon through business, team and Amazon knowledge.

Do you want a better Amazon business?
We’re the Amazon consultants to help you do it

Sell Beyond have lived up to their name. They are definitely helping us Sell more by improving our online presence and managing PPC campaigns, but they have also gone Beyond, with a bespoke mentoring approach to our business.

We have been working with Heloise and the Sell Beyond team for over a year. They’ve taken the time to understand what we do while identifying improvements and adapting our systems and processes. They have provided expert advice and support to help us develop a strong foundation on which to build our Amazon business.

Andrew O’Neill

Managing Director, DNC UK

Sell Beyond taught us how to properly manage our Amazon.

Sell Beyond helped us navigate through our unique business model and challenges that come with selling on Amazon. Having the right team to help you with Amazon will save a lot of time and money in the long term because Sell Beyond showed us that if you go to sell on Amazon without understanding Amazon, you will fail!

Ronnie W

Managing Director, US Amazon seller
No More Mr Nice Guy logo


We came to Sell Beyond before we launched our Amazon listings.

I’m so glad we did. The Sell Beyond team spent time learning about our brand and target customers, then created optimum best practice listings in English and in translation. They’re a very nice team with great communication.

Founder, No More Mr Nice Guy 
This is it famous value stores logo

Easy to work with and produce high quality translations

The Sell Beyond team are easy to work with and meet deadlines while producing high quality translations, fully optimised for Amazon – what more could we want?!  I am sure it gives us an edge on our competitors. Thanks guys 😊

Josh Piercy

E-Commerce Manager, This Is It Stores
Overhang Logo

Would highly recommend for both new and existing sellers looking to grow their listings.

Sell Beyond helped with backend keywords and campaign optimisation on Amazon. The team were very prompt and great at sticking to deadlines. We saw an increase in sales as a direct result of SB’s efforts.

Will Wilkinson

CEO, Overhang
memory box, translation, sell beyond

Their recommendations have been spot-on.

Sell Beyond have a way of looking at all the info Amazon generates and drawing out the key stuff that is really important. Their communication has been great – they took the time to get to know my business and to listen to my needs.

Elie Touitou

CEO, Memory Box

Is Amazon working for your business?

Amazon growth strategy

We’re not just another marketing agency
We’re more than a management consultancy
Sell Beyond is a complete solution to driving
profitable growth on Amazon

The Sell Beyond Team

Heloise Finch

Heloise Finch


Heloise started selling on in 2006. Her expertise with Amazon Strategy and Management Consultancy also builds on 15 years’ experience within startup marketing and financial consulting, combined with a PhD in organizational behaviour from the University of Michigan.

Stephane Boyer

Stephane Boyer

Joint Founder

Stephane is a French Amazon SEO expert. He has always worked in sectors which combine creativity and technical excellence – before working in SEO marketing, Stephane was previously a live music lighting designer. 

Paul Christopherson

Paul Christopherson

Operations Manager

Paul guides our clients in Amazon Seller Central and Vendor Central operations, following 10 years where he ran an Amazon business. He has also worked for Yodel Distribution as the Night Shift Operations Manager and has extensive experience in Financial Services. Perhaps most importantly Paul knows how to fix issues on Seller Central or Vendor Central when Amazon changes the rules yet again!
Ainsley Rhodes

Ainsley Rhodes

Project Manager

Ainsley brings logic and organization to running our client’s Amazon operations on Vendor Central and Seller Central. A master of creating robust processes, Ainsley is an expert at handling complex projects. Ainsley previously oversaw operations at a contract electronic manufacturer. He lives in Suffolk.

Phil Revitt

Phil Revitt

Pay Per Click Advertising Specialist

Phil is an experienced Private Label Seller on Amazon and an expert on Amazon advertising and product launches. He actively monitors and manages Sell Beyond’s client campaigns to get products ranking to page one by combining Amazon analysis and Amazon marketing experience.  
Keeley Middleton

Keeley Middleton

Branding Expert

With a background in creative copywriting and digital marketing, Keeley takes charge of our clients’ Amazon SEO, Marketing, Branding, Design and Customer Journey. Keeley has a BA in Creative Writing and Literature from Anglia Ruskin University, and an MA in Poetry at UEA in Norwich where she currently lives.  

Geraldine Wiangke

Geraldine Wiangke

Translation Project Manager

Geraldine provides quality control for all Amazon translation projects. She previously spent 8 years as Client Operations Manager at an Amazon Private Label and 3rd Party Logistics company, project managing deliveries, stock and customer enquiries across the UK and EU. Geraldine is bilingual in French and English and also speaks Italian, Spanish and German.

Mario Abela

Mario Abela

Business Analyst

Mario is an Amazon business analyst and an expert in analytics, pricing, inventory management and improving Amazon processes. In addition to working at Sell Beyond, Mario runs a successful Amazon business for himself. Previously, Mario spent over 30 years as an IT programme manager working for large Enterprise corporations managing teams and projects while designing and implementing systems. Mario is originally from Malta but for the last 20 years has lived in UK. His hobbies are reading, retro gaming (both playing and programming) as well as DIY.

Tamara Benassi

Tamara Benassi

SEO Specialist & Translator

Tamara speaks Italian (her first language) and English. She has a MA in Cultural Anthropology and Ethnology from the University of Bologna. She has been living in the UK for 8 years and she has been teaching Italian to foreigners since then. She loves it!
Tilly de Willebois

Tilly de Willebois

SEO Specialist & Translator

Tilly is from Utrecht in the Netherlands and is a lifelong linguist. At high school she studied languages (including Ancient Greek). After completing a BA in Old Master painting techniques and Fine art painting in Florence, Tilly worked as a painter, translator and instructor at a high-end residential cookery school in Tuscany. Subsequently, Tilly moved to the UK where she works with English, Dutch and Italian languages.

Karen Lorenz

Karen Lorenz

SEO Specialist and Translator

Karen has an MA in Translation Studies from Leipzig University in Germany. Previously, Karen worked at a translation agency for 18 years as a project manager, translator, proofreader and layout specialist. Karen is from Wuppertal in Northrhine-Westfalia, Germany and has also lived in Edinburgh, UK and Coimbra, Portugal. Her mother tongue is German and her working languages are English and Portuguese. In her spare time she likes to do DIY of all kinds, especially designing and sewing clothes for her daughter.
Zahra Santos

Zahra Santos

SEO Specialist & Translator

Zahra grew up between Spain and the UK. She holds a BA in Translation and Interpreting in Japanese and Spanish from UEA in Norwich. After spending a year living and studying in Yokohama, Japan, she went on to complete an MA in Translation, Interpreting and Subtitling at UEA. Zahra loves languages and has previously studied German, French, Arabic, Latin and Ancient Greek. She is a self-proclaimed foodie, enjoys keeping active and is obsessed with cooking shows.

Latest News

Amazon Consultants Explain Using Video to Sell On Amazon

Amazon Consultants Explain Using Video to Sell On Amazon

Why you should use video to sell on Amazon: An interview with Small Films Creative Director, George Hughes. Sell Beyond are Amazon Consultants that work with businesses to build a better Amazon. To do this, we study and teach businesses how to maintain a laser focus...

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