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Quality Standards Even a Teething Child Can’t Break

Google. Facebook. Amazon. Complex marketing platforms. Are they working for your business? It’s hard enough in English, but even more challenging if you want to export. Amazon marketing agencies typically only work in English and outsource to translation agencies....

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When was the last time you looked at your German listings?

“Last year was our best year. We doubled turnover on Amazon UK. We optimised all our products by rewriting the descriptions. But why do we still sell 90% of our products in the UK and 10% abroad?” I hear this a lot. Most of us don’t realise that our UK marketing is a...

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Is Your Brand Taking Amazon Seriously As A Sales Channel?

 🛍️Is your brand taking Amazon seriously as a sales channel? Or have you arrived late at the Amazon party and are now making awkward conversation? I'm excited to be organising a workshop about how to grow your brand on Amazon in Norwich on 26 November. Find out more 👇...

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How do I get the Amazon’s choice badge?

How do I get the Amazon’s Choice badge? Consumers love “Amazon’s Choice”. It’s a label that seems trustworthy. The product must be high quality. Spoiler alert: it doesn’t mean that a real human at Amazon has chosen it for you. For Sellers on Amazon, getting the...

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5 Ways To Sell More With Amazon Automatic Advertising

Overwhelmed by how to manage Amazon automatic ad campaigns? Maybe you tweak bidding and negative keywords every week but you’re still just spending more money? Before you go ask an Amazon advertising agency for help, or dive in to awesome Amazon software like...

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Now you’re talking my language! 

Just how important is it to speak the language of your customers? Well, according to a study published in the Harvard Business review, the answer is very.   But surely, you ask, in today’s world everyone speaks English, so product information and websites in English...

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