Sell Beyond’s Top 3 Amazon Photo Tips for Images and A+ Content on Seller Central
Amazon shoppers make decisions based on images. As we shift into shopping onto our phones rather than our computers, we want instant answers to our questions as we flick between listings, comparing until we decide on which product we want to buy.
Having quality images on your listings is tantamount, but sometimes, as a seller on Amazon, the budget just doesn’t stretch to getting new shots of your product range.
Here’s a few things you can do to make your existing photo assets work hard.
What will you need?
- At least two or three high quality images of your products
- Access to photo editing software (free design website Canva is great for beginners)
Make your Images Work Hard for Amazon
1. Make a new image for free by flipping your asset
Flip horizontal (on Canva or Photoshop) to make the image appear different.
You don’t need fancy photo editing software to dupe your photos into looking completely different. The human eye is attuned to seeing things in one way (much like seeing your face in a mirror and then flipped on a photograph). So, by flipping assets on your Amazon product listing, you are creating essentially a new image.
But it can be noticeable, especially if you keep these images close to another. So to cover your tracks and make the image appear completely different, alter the crop or zoom in at a different point.
Pictures 2 and 4 (above) are the same picture, just flipped and cropped differently.
By flipping the asset and cropping the product, you are reusing the image, giving you the chance to reuse this image and focus on another part of the picture in your A+ content.
Multi-square modules such as this are a great way of showcasing key features of a product and lends itself well to this way of recycling images.
We’ve helped trick the eye further in the second image by rotating the image slightly so that image 2 and 4 aren’t mirror images of each other. Again, only the rotation of the image and the zoom has changed.
Rotating the image slightly when zooming in on the product can make the image look completely different
INFOGRAPHIC TIP for flipping images
You can use your existing images to create infographics. Cover up and show only a portion of the image to get the most out of your assets. Zoom in on specific items to show detail and key features.
In our example, we’ve focused in on the hob and the fruit bowl in the background. This also reinforces the selling point about this product: you can trap flies in the kitchen.
Remember, infographics need to be straight to the point and easy to read!
This infographic contains where you can use the product, has a simplistic design and a small title, with very little text to keep it easy to read
Top tip for flipping assets:
Make sure you aren’t flipping an image that has any text on it as the text will be unreadable and shoppers will notice!
You can get easily caught out with flipping images with text, especially when you’ve been looking at images too long…
2. Zoom in on a high-quality asset
Amazon already has a built-in zoom tool for shoppers to get their magnifying glasses out and look at hard-to-see details on Amazon in the main product images section. But for A+ Content, zooming in on a photo you’ve already used close by is a great way of recycling the photo.
You don’t need to have hundreds of product images – just a few high quality ones to get your A+ Content to convert.
Put your reused assets next to visibly different lifestyle images to make your image recycling more subtle.
3. Use the top and bottom parts of lifestyle images to make banners
A great way of making A+ Content flow is using banners from lifestyle images to separate sections and remind shoppers of your product and brand.
In this mocked up example we’ve:
- Used three product images with the bokeh effect (background dotty lights) to create cohesion
- Taken the top part of a product image and used it as a lifestyle banner to separate the products and the origin story of the bestselling fruitcake.
Separating the cakes and the image of the Grandpa with a banner breaking up the product from the story but it also transitions the warmer reddish tones of the cakes to the colder bluish tones of the Grandpa image. Using this banner method can also help with making your A+ Content look cohesive if you haven’t got matching image assets and need to make the A+ look high-quality and branded.
Cohesive A+ Content uses photography with similar colours and style.
Putting Our 3 Tips on Amazon Image Optimisation to the Test
Water bottle brand ‘Be Active’ have low-quality assets, but they also fall down is having the same type of shot of their water bottles right next to each other on the A+ content, with different backgrounds and colourings. This isn’t showing their brand or the many product features or benefits.
Sell Beyond mocked up this A+ again with a high quality image of a water bottle.
By using just one image, we’ve created consistency and a clear line of storytelling. Focusing on the nozzle of the product, we’ve shown the top part of the product and we’ve used the final square to zoom in on the hourly tracker marks on the bottle – a key selling point. We flipped the picture of the nozzle to make the image look varied.
We even cropped the side of the bottle to make into a banner!
The moral of the story?
Doing a good job with limited images is likely to create more brand trust, consumer engagement and higher converting listings rather than leaving your amazon page blank.
Your Amazon goals will be much easier to achieve if you use numerous, super high-quality assets, but you can do a satisfactory job in the meantime with just a few good quality assets at your disposal.
For more information on how to make killer A+ Content that yields results contact our CEO at firstname.lastname@example.org for a free 1-2-1 session.