Many businesses rely on Amazon agencies to support part or all of their Amazon operations. The quality of that relationship has a direct impact on margin, visibility and long-term growth. In our work as an independent consultancy advising leadership teams on Amazon...
Many businesses we speak to struggle to understand why their product doesn’t automatically sell when they list it on Amazon. The fact is, that with its endless shelf space, Amazon has become one of (if not the) biggest retailers out there. To be found on that digital...
Advertising on Amazon is getting more expensive, and for many of the businesses that we speak to, the results simply aren’t delivering value. As Amazon continues to expand its marketing real estate, competition for visibility intensifies. More brands + more bids =...
Of the many businesses that we speak to about Amazon, their performance rarely fails due to lack of effort. It fails because of unclear expectations. It can be a challenge to articulate what “good” looks like. Strategy can be vague, ownership lines blurry, and the...
One of the leading challenges for the business leaders we speak to is not having enough information to base decisions on. But why? In a world that’s literally swimming in data, how do senior leadership not have visibility of metrics from across their...
Located in the remote and rugged village of Dunnet on Scotland’s north coast, Martin and Claire Murray founded Dunnet Bay Distillers back in 2014, setting out to create world-class spirits that reflected the wild beauty of Caithness. With Martin’s knack for chemical...
