Lots of the business leaders we speak to are confused by the metrics they ‘re served about Amazon sales. Advertising ACoS (Average Cost of Sale) looks healthy.ROAS (Return on Ad Spend) ticks the right boxes.Sales are growing.So why aren’t profits up?...
Many businesses rely on Amazon agencies to support part or all of their Amazon operations. The quality of that relationship has a direct impact on margin, visibility and long-term growth. In our work as an independent consultancy advising leadership teams on Amazon...
Many businesses we speak to struggle to understand why their product doesn’t automatically sell when they list it on Amazon. The fact is, that with its endless shelf space, Amazon has become one of (if not the) biggest retailers out there. To be found on that digital...
Advertising on Amazon is getting more expensive, and for many of the businesses that we speak to, the results simply aren’t delivering value. As Amazon continues to expand its marketing real estate, competition for visibility intensifies. More brands + more bids =...
Of the many businesses that we speak to about Amazon, their performance rarely fails due to lack of effort. It fails because of unclear expectations. It can be a challenge to articulate what “good” looks like. Strategy can be vague, ownership lines blurry, and the...
