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Now you’re talking my language! 

Now you’re talking my language! 

Just how important is it to speak the language of your customers? Well, according to a study published in the Harvard Business review, the answer is very.   But surely, you ask, in today’s world everyone speaks English, so product information and websites in English...
Are you holding your customers’ attention?

Are you holding your customers’ attention?

You know that saying ‘Why are things always in the last place you look for them?’ It’s because after you’ve found it, you stop looking. As a consumer, I love Amazon. It’s so easy to flit from product to product, comparing and contrasting and making sure I’m getting...