Do you know who is posting good feedback on your Amazon products?

Who is a genuine consumer with a problem and who is hating on your products for their own gain?

Or maybe your reviewer is part of a “review farm” just posting comments for money on Amazon products…

See this guy Perry Headford? Seems he really liked this mesh wifi router. Five stars and everything. “Excellent”, he comments.

Now click on the name of the reviewer.

We get to see everything else he reviewed as well.

Mr Headford may well be a genuine consumer. TBH I have no idea. But, on the same day he purchased a router, urea cream and a book … and he reviewed them all as 5* “excellent”. 

When all the reviews say exactly the same thing, usually something is up….