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You know that saying ‘Why are things always in the last place you look for them?’ It’s because after you’ve found it, you stop looking.

As a consumer, I love Amazon. It’s so easy to flit from product to product, comparing and contrasting and making sure I’m getting the best for my money.

As a seller, I’m hugely aware that the endless shelf space Amazon offers means countless competitors. How do you make sure your listings stand out from the crowd?

Is it price point? A special offer? A five-star rating and scores of positive reviews?

Sure, all of these things can contribute.

Fundamentally what you want to be is the reason they stop looking. Solve their problem. Give them that sense of relief that they’ve found what they were looking for.

At SellBeyond we believe in communication in English, French, German, Spanish and Italian – and we measure the results to make sure you get return on investment.